milk_shake® | silver shine light shampoo | Calibrated Specific Shampoo for Blond or Grey hair | 300 ml | Anti-yellow Shampoo with Purple Pigments

Product Information

The milk_shake philosophy is simple: use the power and beauty of nature to achieve gorgeous hair for all occasions. milk_shake professional hair products have fast become favourites with hairdressers, session stylists and beauty editors across the globe. Bestselling products including Whipped Cream, Incredible Milk and Daily Frequent Shampoo and Conditioner are multi-award winning hair heroes!

It has been introduced to the range to protect against frequent washing and environmental pollution. This incredible silver shampoo is the key to healthy-looking, shiny blonde hair! It has the added benefit of removing brassy or unwanted yellow tones. First, you don't want to use a purple shampoo every day. Our experts suggest swapping one in for your regular shampoo once every few weeks, or when you want to brighten your shade or minimize brassiness or yellowing. As for how to use a purple shampoo, for best results, allow it to sit for three to five minutes before rinsing to fully penetrate the hair.The milk_shake philosophy is simple: use the power and beauty of nature to achieve gorgeous hair ... milk_shake® Silver Shine Shampoo combines the restructuring benefits of milk protein, vitamin-rich blueberries and violet pigment to brighten and neutralise unwanted yellow tones in blonde or grey hair. Come summer, bottle blondes know the importance of preserving hair color at home. This is where the best purple shampoo for your hair, whether it’s a traditional cleanser or a deep conditioning treatment, comes into the equation. “Blondes have more fun, but the fun doesn’t last long!” jokes colorist Richy Kandasamy. “Blondes have a very light palette—and delicate, clean blonde color tends to fade faster, lose shine, and can look brassy or yellow very fast.” Below, find a breakdown of how purple shampoos work to keep hair color bright and vivid, as well as how best to work them into your routine. What is a purple shampoo? It has the added benefit of removing brassy or unwanted yellow tones. Works perfectly with milk_shake Silver Shine Whipped Cream Leave In Conditioner!

Cleanses gently with its specific violet pigment, counteracting unwanted yellow or brassy tones in natural blond or bleached, grey or white hair. Gives hair shine, softness and vitality with its formula containing organic berry extracts and milk proteins.

When it comes to hair, there’s nothing better than fresh color. The challenge? Maintaining that just-left-the-salon level luster until your next dye job. Blondes in particular may notice signs of brassiness over time. This yellow or orange cast can be caused by a number of things, including "your color oxidizing over time, exposure to UV light, chlorine and even traces of copper in your water,” explains Meri Kate O’Connor, celebrity colorist at Loft 647 in West Hollywood, California. This is where a purple toning shampoo can help. What is purple shampoo good for and what happens when you use it? For our lab test, we used a spectrophotometer. It's a colour measurement device that we used to analyse the improvements in the yellow tones of the hair after a one-week testing period. Find out which is the best anti-brass shampoo below...